Imera ir 2014.gadā pirmo reizi uzziedējusi šķirne, ka vairākus gadus Žvīgursalu kolekcijā bija ar numuru ZS-14-21, un tikai 2017.gadā tika nosaukta senā Beverīnas novada vārdā Imera, kas minēts jau Livonijas Indriķa hronikā 13.gs.,un ģeogrāfiski sakrīt ar dārza atrašanās vietu. Zieda gaiši purpura-violetajā krāsā ir daļa no senatnes mistikās noskaņas, ko grūti notvert zieda fotogrāfijā. Izteiksmīgs 15cm Ø zieds paceļas virs tumšsārtām, gandrīz melnām lapām, sasniedzot 120cm augstumu. Imeras ziedi ir noturīgāki par līdzīgas šķirnes Suffolk Punch ziediem.
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